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The Internet has changed the way consumers shop and corporations sell their products. For auto dealerships, promoting their business online is very crucial as most of the consumers turn to Internet when purchasing a car. According to ‘Capgemini Cars Online Study 2009/2010′, almost 90 percent of consumers use the internet to research vehicles. Dealers need to use the right Internet marketing tools to push their auto dealership ahead of their competitors. One of the most important tools of successful Internet marketing strategy is ‘Local Search Submission’.

Historically, consumers relied on promotional flyers, local newspapers, local TV and radio stations to find information on local products and services. But with the advent of the Internet, search engines became the primary source of local business information for many people. According to a BIA/Kelsey survey, 97% of consumers use online media while researching products or services in their local area.

This major shift in consumer behavior proves local search submissions are very important for auto dealers seeking to generate local leads and sales. Online presence with a local business listing helps auto dealers stay ahead of the competition. Local Search Submission provides many benefits such as:

Improves online presence
Many customers have a tendency to search for auto dealerships in their own vicinity. When a San Diego based user searches for car repair shops, he/she will be more interested in results of San Diego based auto dealers rather than those in New York. Major search engines like Google, Yahoo, and Bing are aware of this and list the result of top 10 local listings above their organic universal search results.  Read more...

By allowing an online car insurance broker to complete a car insurance search on your behalf throughout the entire car insurance marketplace, you can get the cheapest deal possible and the best quote, however by doing so you will not only save money and be driving your car legally on the roads, but you will also not be at risk of having your car seized through not having car insurance.

Seizing cars is the latest step to get uninsured card drivers off the road, police in certain areas of the UK have been cracking down by seizing cars if it is found that the driver has not got an insurance policy to drive the car. Since the operation came into force it has already met with great success and involves some of the latest technology, which is number plate recognition, this system can now show police instantly which cars have not got insurance and then they are immediately seized and taken off the road by officers.

The system has not only been used in and about town but also on Britain’s motorways too, just in Lancashire and within one 8 hour shift police stopped and seized a total of 12 uninsured vehicles, which the owner has to fork out great expense to get back including fixed penalty fines and towing fees and of course then having to concede and take out car insurance.  Read more...

There are no shortages of websites that show classic cars for sale. Between private seller classified ads, classic car dealer ads, auto auction ads, it can be almost overwhelming.

Where do you start? Here are some tips that will help sort through the process.

First, zero in on what car you are looking for, or at least in a range of years. For example, before I bought my “62 Corvette, I was looking between 1958 and 1962. That narrowed the field. Then after some time I decided I wanted the “62, and it got a lot easier!

Next, you need to know what condition of car you want. Show car, project car, solid driver, etc. Formal ratings range from Excellent to Parts Car, and each is priced accordingly.

So, if you want a “good” condition 1967 GTO convertible you would be getting a car that probably needed some work, mostly minor, had been either well maintained or had a decent restoration at some time (not recent). The car as it exists would be a solid driver and probably not too hard to get into “Very Good Condition” (near perfect, great driver).

With this information, next go to some of the many dedicated vehicle sites – just type in 1967 Pontiac GTO in Google and start reading. Once such site is http://www.gtoalley.com/. Tons of information on the standard options, VIN number decoding and things you should now.  Read more...

The automotive industry is amongst the leaders in search engine marketing. Search engine marketing is very important for businesses, as the automotive industry is hyper competitive and multi-faceted.

Competitive Advantage
According to a 2008 iprospect research study, 39% of search engine users believe that company websites that appear in top search results are the leaders in their field. Therefore, the effective utilization of search engine marketing gives a competitive advantage to automotive businesses. Search engine marketing is most helpful in intense competitive business like the automotive industry. By effectively using search engine marketing services like search engine optimization, Pay per click, and local search marketing, it is possible for automotive businesses to get ahead of the competition.

Local Search Marketing:
‘Local Search’ is method of submitting business details to a structured database of local business listings to reach users who search on specialized Internet search engines. Local Search Marketing allows businesses to target local customers. The advantage with local search marketing is that it allows automotive businesses to not only to reach online local target customers and to list on search engine results, it also allows to reach mobile Internet users very significantly.

Appeal to specific interests
Automotive businesses often have difficulty making their marketing campaigns appeal to different segments of customers. Different customers focus on different aspects while buying cars like cost, features, equipment, luxury, service, etc. It is possible for automotive businesses to target specific customers with definite intent only through search engine marketing. Search engine marketing allows automotive businesses to identify, define, and target customers in different marketing campaigns.  Read more...