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The Aston Martin owes its origin to Mortimer Morris Goodall and the creation of the Aston Martin Club, which was established to “promote the sport and pastime of motoring”, and of course to develop interest in the Aston Martin car, according to Aston Martin: ‘A Complete Illustrated History Of The Marque’. In 1948 there was little hint of the further fame that would be earned in the years to come, adding to the historic status of the Aston Martin as one of the world’s greatest Marques.
Like most car manufacturers, Aston Martin experimented with its classic cars, introducing the Atom Saloon G40/900, 2-litre engine, which “technically demonstrated beyond doubt its possibilities” and “provided both the performance and comfort which had previously been associated with cars of twice this nominal power and weight”, as quoted in the book ‘Autocar & Motor’ by Haymarket Magazines Ltd.
Aston has come a long way since the days of the pre-war Atom, however the Cygnet city car is the latest model to assume the heritage of the classic Aston Martin, and comprises an unorthodox purpose built design. Aston Martin believes that “customers will buy the car to nip in, out and around the city” and Chief Executive of Aston Martin, Dr Ulrich Bez said “many of our customers have a need for a small car for urban use”. According to the Times Online you don’t have to be James Bond to have the privilege of driving one of these exceptional vehicles. “The opportunity to pop to the supermarket behind the wheel of an Aston Martin will be opened to the more conventional motorist”, as opposed to Bond who ostentatiously “screeches around hairpin bends” in a typically classic Aston Martin.

Aston Martin has always oozed class and sophistication, but finally the marque has received the well deserved title of coolest brand in Britain, according to the BBC website. The Warwickshire –based company took top spot in the Cool Brands list for 2010, knocking iPhone off the top spot.
Apple has successfully swept the globe, spreading their products and name across many countries, but even their top notch technology and gadgets weren’t enough to take on the notorious name of Aston Martin.
According to marketingweek.co.uk, the brands are judged by “2,000 consumers and a panel of expert judges including designers, lifestyle magazine editors and brand consultants”, meaning it’s not just one person you have to impress.
“Innovation, originality and desirability” are the three traits a brand must possess in order to even be in for a chance of making it in the top 10. Apple certainly show they are strong contenders, taking three spaces in the top 20 – but they just didn’t have that certain ‘je ne sais quoi’ needed to hit the top spot.
The typically fiery Ferrari has cooled down to a modest 9th place on the list of coolest brands, just one above the refreshing Dom Perignon champagne.
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A car that is representative of 007′s class and sophistication doesn’t deserve to be abandoned for 20 years and left to decay into an almost unrecognisable wreck. But even with the decay and ripped black leather seats, the classic Aston Martin DB5 found in an old barn is expected to be worth around £200,000.
The Daily Mail website has reported that the DB5 pictured, which was made famous in the 1960′s by the James Bond films was found “abandoned and dishevelled”. The once sparkly bodywork has corroded away, revealing a tired dull version of what was once a legendary metal machine. Fortunately classic car enthusiasts still recognise its worth and value it at a high price – fundamentally due to its historic significance.
Philip Kantor, for Bonham Auctioneers, said “I doubt James Bond would feel happy to drive this DB5 in its current state but once it has been restored, I’m sure he will”. The Sun website has reported that “it looks like it has been through more scraps than 007 himself, but this battered Aston Martin is still expected to sell for a staggering amount”.
The Sun also reports that these handmade cars are a very desirable, top of the range supercar, and were “one of the most expensive cars on the market in the 1960′s”. You may not have to have a Goldfinger to own this car, but you do need to have a pocket full of gold coins in order to meet the demands of this unique beauty. Don’t be fooled by the dishevelled outer shell, this iconic DB5 is guaranteed to reach its estimated £200,000 value, and with any luck will end up being restored to its former glory.