Research Report on Chinese Auto Oxygen Sensor Industry, 2010-2011

The increasingly strict requirements of various countries on auto exhaust emission propel the development and production of auto oxygen sensors. In 2009, Chinese production and sales volume of vehicles totaled 13.79 million and 13.64 million, rising by 48.30% YOY and 46.15% YOY separately; both ranked the first globally.
However, different from foreign sensor industries, Chinese auto sensor industry does not have a complete industry chain. Chinese auto parts industry has begun to introduce foreign technologies and production equipment since the 1980s. However, parts produced by these technologies and equipment can only meet the requirement of small-batch and low-end auto models. As auto sensors are second-level parts for whole vehicles, they can only be used for the whole vehicle production in the form of systems. They will be imported along with electronic engine control systems to China. Chinese local oxygen sensor industry is on low technological level with insufficient market strategies. As a result, the sensor market for Chinese auto OEM production is occupied by transnational enterprises like Bosch and Denso.
Nevertheless, in the auto after-sales service (maintenance) market, many clients will choose oxygen sensors of small and medium enterprises considering the price and some other factors. Because of the application of universal plugs, a small variety of universal oxygen sensors can replace large quantities of original oxygen sensors.
