Honda car parts, in simple terms, mean all those parts that go into making a Honda car. A major problem with cars that are not produced locally or are not native to a particular country is the difficulty faced by car owners in obtaining authentic replacement parts. Often one has to do with inferior-quality car parts which seldom provide value for money. In such circumstances the presence of Honda car parts dealers hugely benefit people using various models of Honda cars. With the help of such dealers, a car owner can get the required car part locally and use the car without any further worries.

Ranging from minor replacements to major overhauling, a car owner might require car parts for various reasons. This is why dealers offer a wide range of Honda car parts and services. The Honda car parts offered by authorized dealers include Engine parts, lubricants, A/C parts, windshield wiper blades, radiators and fuel pumps and filters. Time being the biggest constraint in modern life most of the dealers aim to offer prompt services.

From the perspective of the car manufacturers, this is yet another way of generating further goodwill. Automobile giants always try to find out easy and feasible ways to provide good sales and after-sales service, in order to attract new customers and retain existing ones. Providing authentic car parts is one of the most efficient ways to realize this aim. It, especially, plays a big role in retaining existing customers. Honda, too, plays by this rule. Easy availability of Honda car parts does a world of good to the reputation of Honda and also helps it keep their customers happy and satisfied. Further most of the service centres and dealers are authorized by Honda in order to ensure reliability.

Moreover, mobile web access in the US is growing fast. With an increase in mobile device usage for online transactions, mobile websites are becoming a necessity for many car dealerships to leverage new opportunities on Internet. Some of the main reasons for a car dealer to optimize website to be mobile-friendly are:

Continuous growth of online users
There is no need to further mention the growth of Internet users; we all know that the Internet is quickly becoming the main source of information for many people. With 239 million Internet users, the US is one of the top countries in the world with a huge Internet growth rate (growth of more than 150 percent during 2000 to 2010).

Mobile web access in the US is growing very fast too. According to a Pew Internet survey regarding mobile activity and behavior, forty percent of mobile phone owners (about 75 million US adults) go online with their mobile phones. More than half (55 percent) of them are online via their mobile phones at least once a day.

Smartphone usage continues to grow
There is also significant growth in smartphone usage in the US over the past two years as well. Consistent reduction in prices and increasing capabilities of these devices is making the smartphone market grow rapidly. According to Forrester Research, 17 percent of US adults used smartphones in 2009, up from 11 percent in 2008 and 7 percent in the year 2007.

Mobile phones are quickly becoming one of the most popular consumer devices to connect to the Internet in order to research products and services. An April 2009 survey by the Pew Research Center’s Internet & American Life Project shows that there are rising levels of Americans using the Internet on a mobile phone. One-third of Americans (32%) have used a cell phone or Smartphone to access the Internet for emailing, instant-messaging, or information-seeking.

The report also finds that on a typical day, nearly one-fifth (19%) of Americans use the Internet on a mobile device, up substantially from the 11% level recorded in December 2007. That’s a growth of 73% in the 16 month interval between surveys.

Less expensive
Creating a mobile-friendly website is very inexpensive and can probably be setup within your current annual budget. Designing a mobile version of a website is different from the way we design a website for regular Internet browsing; one major difference being the screen size and resolutions to work with. Although traditional web design techniques don’t work, creating a mobile-friendly version of your existing website does not cost anything more. Developing a mobile website is neither expensive nor time-consuming.

Increased ROI
Mobile websites provide instant connectivity to customers as these sites are designed to be utilized through hand held mobile phones. Customers can utilize mobile websites anywhere and at anytime to view inventory, locate dealership, or to contact your sales or service team.

Many local people looking to buy or service their car will come to know your dealership with mobile-friendly websites. According to Q1 2010 Smartphone Intelligence survey by Compete, one in three smartphone owners called or visited a business after a search in their local area.

A fully customized website for mobile devices converts shoppers into sales and increases ROI through clear, easy-to-browse inventory, and point-to-point directions, simple inventory listings to scroll through, and easy click into a vehicle’s photos and details. It focuses more on a mobile consumer’s goals such as browse live inventory, locate a dealership or contact dealer sales & service.

Lose out on some market segments
Mobile-friendly websites provide a luring opportunity to the automotive dealers to generate more leads by targeting the specific audience – probably the higher end market. Mobile phones are the most intimate medium to reach out to your target customers. Therefore, it is very important to plan an effective mobile marketing strategy using mobile-friendly websites. They extend your dealership to mobile devices used by highly active car shoppers in a shortest possible time. Showcasing your vehicles and services on mobile devices is an excellent way to connect with the most prospective buyers.

With around 75 million people on the mobile Internet in the US, car dealers cannot afford to ignore this medium. It makes good business sense to ensure that your dealership is presented in buyers’ mobile devices when they are actively looking for what you have to offer.

Historically, consumers relied on promotional flyers, local newspapers, local TV and radio stations to find information on local products and services. But with the advent of the Internet, search engines became the primary source of local business information for many people. According to a BIA/Kelsey survey, 97% of consumers use online media while researching products or services in their local area.

This major shift in consumer behavior proves local search submissions are very important for auto dealers seeking to generate local leads and sales. Online presence with a local business listing helps auto dealers stay ahead of the competition. Local Search Submission provides many benefits such as:

Improves online presence
Many customers have a tendency to search for auto dealerships in their own vicinity. When a San Diego based user searches for car repair shops, he/she will be more interested in results of San Diego based auto dealers rather than those in New York. Major search engines like Google, Yahoo, and Bing are aware of this and list the result of top 10 local listings above their organic universal search results.

When a user looking for local car dealership searches with the city name, search engines list the local dealership profiles in his/her area along with a snippet of their locations on a map. The local search listing also displays the URL, address and contact phone number of the dealer. This helps the user easily locate and contact the dealership. With a well managed local search strategy, your dealership would be available online 24/7.

Gets more quality leads
Auto dealers can effectively leverage local search advertising because it allows ads to be targeted very precisely to the search terms and location. Though the Internet has no geographical boundaries, some services are restricted to certain areas. For example, if a customer is looking to service their car, he/she will more likely search online for a car dealership in his/her local area. The conversion rate for local dealerships is often much higher than any other. This is where local search submissions could be useful for auto dealers.

Mostly, the consumers looking to purchase a car or accessories typically begin with online research. But when the time comes to buy, they move to offline shopping. Consumers switch to offline shopping because they want to get the item on the spot without waiting for it to ship. Also, they want to get a physical feel of the item before they buy it. In such cases, they find the closest store using local search to buy.

According to TMPDM’s study, 83 percent of local search users contacted businesses offline, with 46 percent of consumers making contacts over the phone and 37 percent visiting the businesses in person. This shows that local search brings genuine prospects to the dealership, making it an important tool to promote the business online.

Cost effective
It is very important for the dealerships to let local customers know that they exist to offer their products and services in that particular region. Placing posters, ads in newspapers, local TV channels, radio stations, dropping flyers or even going to the cost of organizing a local billboard may help but unlikely to be as cost-effective or profitable as local search submission marketing.

Improving the performance of the site in local search is very easy and cost-effective. Local site submissions are easy to get up and running. They won’t take much time or money to start making the website perform better in local search.

Remember, people searching for local auto dealerships typically have a need, and higher purchase intent. But in order to target and drive them to dealership a highly effective local search submissions strategy is very crucial. Dealers should be aware of many low quality SEO firms who concentrate on driving thousands of useless visitors to website who will never make a purchase. On the other hand, there are few firms who provide highly targeted local search submissions which are very valuable indeed.