Mahindra Genio is The Best Commercial Vehicle in Its Segment
M&M has unveiled its next-generation commercial vehicle, the Mahindra Genio, in Mumbai. Targeting to a captive section tiny & medium business needs the Mahindra Genio pickup is priced at Rupees 4.99 lakhs for the BS-III version (ex-showroom Navi Mumbai). With the unleash of the Genio, Mahindra & Mahindra is anticipating to modification the face of the pickup industry in Indian market. The Genio single-cab pickup will be the 2nd product after Maxximo which can be rolled-out of Mahindra’s new Chakan. The pickup has developed from Mahindra’s Ingenio platform (U-form) the similiar stage which shaped the basis of Xylo Multi Purpose Vehicle. This 1200cc tonne pickup will be powered via the similar mDi CRDe motor from Mahindra Xylo D2, however in a detuned state. The motor now produces 75 bhp, 20 bhp less than Xylo D2, while the utmost torque remains the same at 22kgm. Speaking at the introduce Dr. Pawan Goenka, President, Automotive and Farm Equipment Sectors, Mahindra & Mahindra alleged ‘The Genio is a consequence of wide user insight which captured the hidden & expressed needs of the consumer. The Genio is an perfect car for businessmen, traders & SMEs. I am sure that it would be game changer for the pick up section in period to come.’ Mahindra has its Bolero pickup doing duty in the section which the maker dominates with 75% marketplace share. The section has seen a progress of 5% in the last year and is anticipated to grow in dual digits this year. The underperforming section which had seen no novel launches for the last few 4 years the recent being Bolero pickup needed novel products to help it produce The newly unveiled Mahindra Genio will now straightly compete with Tata 207 Di. On occasion, Rajesh Jejurikar, CEO, Mahindra & Mahindra said, ‘The pick up industry in India’s more than 6500 cars per month & growing.
